The Future is Bright for JNT’s Surfie
The 3D animated character, Surfie, is an example of how final results far exceed expectations. As with previous work done, the initial conceptualisations of the character were very well received and the team watched with anticipation as the character grew and fused into the 3D animation world.
Right from the start, the production was designed to be a simple marketing animation for an exhibition. But the final output surprised everyone. The character of Surfie, with his spontaneity and charm was simply inspiring and further ideas were born out of that in terms of how and where he could be used.
The team looks forward to following the JNT character’s life beyond his debut.