Below a summary in English of an interview with Pontus Blomberg, Founder and VP, Business Development at 3D Studio Blomberg. The article was published on Elisa’s, the Finnish telecommunications, ICT and online service company’s, homepage. Link to the full article in Finnish.
Development through data
Thanks to IoT industrial companies do not have to blindly seek their way forward, they can now lead development through the use of big data. The value of collected data has thus multiplied during the last years.
IoT or Internet of Things means connecting physical things as well as services, programs and systems together via internet, enabling them to exchange data. In industrial companies these things could be e.g. systems, machines or parts of a machine. Sensors placed on the machines collect real time data that is distributed via the network. Information about what is ongoing or what will happen in the factory or equipment, helps companies to optimize their processes remarkably and also leads to cost savings.
“Plain data does not mean anything. You first have to understand the data, analyse and crystallise it and then utilise relevant information in the right situation, moment and place”, explains Pontus Blomberg, VP, Business Development and founder of 3D Studio Blomberg.
Making data understandable
IoT is part of Elisa’s broader digitalisation development work. 3D Studio Blomberg is part of Elisa’s IoT ecosystem of developers and solution providers, consisting of some 40 companies, all of which are digitalisation experts and enablers in different areas. Through this ecosystem, Elisa attempts to cover all their customers’ needs. Elisa is a Finnish telecommunications, ICT and online service company serving 2.3 million consumer-, corporate and public administration organisation customers.
3D Studio Blomberg creates visual experiences of technical things, products and content using AR, VR and 3D technologies. These technologies transform IoT collected data into easily understandable, visual forms. “The thought of one global language, the visual one, has long been our vision. Thanks to these new visual technologies, employees and customers worldwide can see and understand what happens at a certain moment in e.g. a factory. They can moreover visit a factory by taking a virtual factory tour, wherever and whenever”, Pontus says.
Industrial companies can make use of the constantly updated information and new tools in almost all areas. 3D Studio Blomberg has e.g. made various applications for marketing and training departments. They are moreover specialised in process development, or in other words, how automatic data transfer and -generation for AR and VR technologies are connected to the IoT entity.
“Combining digital data to a physical product through AR gives the user much more relevant information about the product. All the user need is a tablet, smart phone or smart glasses to discover the added digital content. IoT can furthermore edit the digital information in real time”, Pontus explains.
Advantages of ecosystems
Both being members of Elisa IoT ecosystem, Pontus and Antti Lilleberg from Rejlers agree that this type of ecosystem is a great way of networking. It gives members access to both customers as well as companies in other areas.
All members of the Elisa IoT ecosystem also share a common goal: To lead customers into the future with the help of the most suitable solutions, be it AR solutions or predictive maintenance processes.
“IoT-capability brings companies numerous opportunities to boost efficiency. Therefore, ecosystems such as Elisa’s are also the best way for them to find the right experts”, Pontus ends.